Zynga Taps Rubicon Project To Make All Inventory Tradable Via Programmatic Direct
AdExchanger |
Zynga has made 100% of its direct-sold inventory available for purchase programmatically, courtesy of Rubicon Project’s guaranteed orders capability. Buyers can access all of the premium Zynga ad formats, including “sponsored play” and “gamified units,” exclusively through Rubicon Project, a process that took months to set up. The deal offers important upsides for both Zynga… Continue reading »
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