Zynga Makes A Play For Ad Dollars As It Faces A Mobile, Post-Facebook Future
AdExchanger |
There was a time around 2009 when you couldn’t talk about Zynga without also talking about Facebook. Back then, FarmVille, CityVille and CafeWorld were beyond ubiquitous. But Facebook wasn’t mentioned once on Tuesday during Zynga’s third-quarter earnings call. That’s partially because Facebook’s users are increasingly mobile, with 1.39 billion monthly actives out of 1.55 billion… Continue reading »
The post Zynga Makes A Play For Ad Dollars As It Faces A Mobile, Post-Facebook Future appeared first on AdExchanger.
