Zample: Increasing Relevance by Listening
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving the ad.
Zample is a new start-up that is helping brands increase the relevance of their advertising by listening to – and automatically recognizing – the media which surrounds a consumer. This information can have great value for mobile app publishers, and may spawn some interesting new marketing services. (more…)
