YouTube tries to fix its pedophile-related ad debacle as more brands flee the platform
YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix.
The problem: Pedophiles are viewing videos of children, leave disturbing comments and then share links to even worse content in the comments section. On Thursday, AT&T became the latest brand to say it was taking a break from YouTube after learning of the child exploitation.
“Until Google can protect our brand from offensive content of any kind, we are removing all advertising from YouTube,” AT&T said in an emailed statement.
