YouTube Takes on Amazon’s Twitch With YouTube Gaming

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YouTube has created a gaming-specific version of its video service to make a direct run at Amazon’s Twitch.

This summer the Google-owned video giant will launch YouTube Gaming for people in the U.S. and U.K. to watch other people play video games, just like they do on Twitch, which YouTube reportedly tried to buy last year before Amazon put down $970 million for the company.

“YouTube Gaming is built to be all about your favorite games and gamers, with more videos than anywhere else,” YouTube product manager Alan Joyce wrote in a company blog post announcing the game-centric service. YouTube is hosting an event today at its Los Angeles production facility YouTube Space LA to formally unveil the gaming service.

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Via AdAge

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