YouTube Channels Seek Audience, Advertisers Off YouTube
YouTube’s top talent is on the move.
Once locked into exclusive contracts, a growing number of YouTube producers — even those funded by YouTube as part of its original channels inititative — are looking beyond the world’s largest web video service for viewers and revenue.
“Part of the reason to go to other portals is you’re committing to advertising partners to give them a certain amount of impressions to make the proposition less risky and you can’t get enough of them, frankly, on YouTube,” said Larry Aidem, CEO of YouTube network IconicTV which he runs with fellow Viacom alum Michael Hirschorn.
