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Advertising news

• How Leo Burnett and McDonald's achieved five billion impressions in a single day 15/10/2024
  CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.
• The gift of love: A Dashain story by Samsung 15/10/2024
  This festive season, Samsung Nepal finds love in the little things (and appliances).
• X drops Unilever from advertising boycott lawsuit 15/10/2024
  New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.
• Accenture Song announces new ANZ leadership to fill Mark Green's shoes 14/10/2024
  Bronwyn van der Merwe and Matt Michael step into key leadership roles at Accenture Song ANZ following Mark Green's move to global CEO of Droga5.
• 100 Plus rebrands as daily hydration drink in Malaysia 14/10/2024
  Developed in partnership with Havas, the campaign aims to move 100 Plus away from being associated as merely an isotonic drink to be taken after sports.
• Move and win roundup: Week of October 14, 2024 14/10/2024
  BBDO, Moon Rabbit, De Beers, Wavemarker, Fourteen10 and more in our weekly roundup of people moves and account wins.
• Creative Minds: Brett Colliver swapped design for ads—and hit creative gold 14/10/2024
  Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.
• Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag 11/10/2024
  Fuel Content produced the ad films, while FCB India was the creative agency for the campaign.
• McDonald’s Singapore rallies youth to embrace self-love and resilience 11/10/2024
  Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.
• Indonesian creators produce the most content in Southeast Asia: GroupM study 11/10/2024
  The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.