Xaxis APAC executes first buy through comScore-The Trade Desk platform
Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore validated Campaign Essentials (vCE®) directly within The Trade Desk’s buying platform.
comScore’s global partnership with The Trade Desk, Inc. enables independent, streamlined campaign delivery and validation insights, and brings key comScore digital campaign insights directly to programmatic environments in Asia, Australia, Canada, Europe and the US. The integration of comScore vCE metrics into The Trade Desk allows joint customers to measure key performance indicators such as in-target delivery, reach/frequency, GRPs, ad viewability, invalid traffic (IVT) and geographic delivery. It also enables a streamlined process for tagging vCE campaigns directly in The Trade Desk’s system for efficient campaign setup and management.
“The Xaxis platform is about reaching and engaging audiences at scale in an efficient manner. The comScore-The Trade Desk integration is a big step forward in combining ad delivery and ad effectiveness measurement into a seamless, scalable process. As a leader in the programmatic space, we eagerly support this streamlined workflow not only to increase efficiency but also to accelerate campaign optimisation for our clients,” said Michel de Rijk, CEO, Asia Pacific at Xaxis.
“We’re delighted with this partnership which provides both of our clients such as Xaxis with access to comScore’s independent campaign metrics in The Trade Desk’s buying platform in more than 25 countries globally,including 12Asia Pacific markets. This workflow integration will provide clients with the key metrics they need to evaluate daily campaign performance. By making these vCE metrics available in programmatic environments like The Trade Desk, advertisers and agencies can seamlessly evaluate the impact of their advertising spend,” said Joe Nguyen, Senior Vice President, Asia Pacific at comScore.
“We’re thrilled to have a global leader such as comScore as our third-party validation partner. Our clients will benefit from the comScore vCE integration, which will allow them to have access to independent and more robust campaign metrics, giving them greater confidence as to whether they are meeting their campaign goals,” said Mike Davis, VP of Innovation at The Trade Desk.
