by Copenhagen INK ·
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Programmatic RTB has seen the lion’s share of venture capital funding and an enormous amount of innovation, yet RTB […]
Via: AdExchanger
Tags: advertisingcommunitydigitaldigital advertisingdigital campaigndigital marketinginnovationinteractioninteractivemediamedia buyMedia Landscapemedia mixmedia planmediabrandsonlineonline advertisingonline videoreal-time biddingRTB
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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