Withings names The Hoffman Agency as PR AOR in China & HK
Withings has appointed The Hoffman Agency as a communications partner in China and Hong Kong, following a competitive pitch. As Withings’ appointed agency-of-record in China and Hong Kong, The Hoffman Agency will devise and implement strategic integrated initiatives and local insights to heighten Withings’ brand awareness, as well as spearhead its media and stakeholder engagement programs to elevate its thought leadership in innovation.
Founded in Issy-les-Moulineaux, France, Withings has been creating life-changing products to radicalise the world’s relationship with health since 2008. Their innovative IoT products are not only smart and beautiful, but are also developed with a purpose to take away any health discomfort, putting consumer at the center of their healthcare needs.
“We were looking for a trustable partner who could leverage their expertise to assist us while we expand our footprint in Greater China, and The Hoffman Agency was our best pick. Not only were we attracted to their solid track record and extensive experience in local markets, their aggregative approach to build advocative market-centric narratives also proved their passion and capabilities to bring the Withings story to life,” said Lucie Broto, Withings’ Brand Marketing Manager.
“We can’t be more excited about our collaboration with Withings to bring health and technology together at the advent of wearable and Internet of Things (IoT) technologies. Through our creative storytelling expertise, we are confident to curate compelling techstyle content that contributes value and business advantages to meet Withings’ communications objectives. Leveraging our solid network and understanding of local markets, we look forward to enhancing our strategic partnership with Withings by advancing their expansion into Asia Pacific, specifically in China and Hong Kong,” said Jenny Chan, Vice President Business Development and Marketing (APAC), The Hoffman Agency.
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