With Celebrity and Scandal, MailOnline’s U.S. Revenue Double
MailOnline, the website of U.K. tabloid the Daily Mail, generated 12 million, or roughly $19 million, in revenue from its U.S. website during the year ending in September, parent company DMGT said Wednesday in a release of preliminary results for its fiscal year. That’s more than double the 5 million, or roughly $8 million, it brought in during the equivalent period a year prior.
U.S. revenue comes entirely from digital ad sales and still represents a fraction of the nearly 62 million, or about $98 million, that MailOnline generated worldwide in its fiscal 2014. That was an increase of 62% over the previous year and came mostly from the U.K., the company said.
Through a mix of splashy stories about celebrities, scandal and breaking news, MailOnline has grown into one of the most visited newspaper websites in the U.S. and the world. But MailOnline is still a relatively new entrant to the U.S. market, having opened its first U.S. office in L.A. in 2010. A New York outpost followed a year later. Today, MailOnline employs about 120 people in the U.S., DMGT execs told investors on Wednesday. In the U.K., it’s about 250 people.
