Data Driven Advertising / DMP / DSP / RTB

With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech

by Copenhagen INK · 02/03/2019

Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech assets, and is evaluating a group of companies that includes Cadent and dataxu, AdExchanger has learned. Comcast is motivated by a range of factors, including stiffer competition from AT&T and its Xandr ad unit as… Continue reading »

The post With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech appeared first on AdExchanger.

Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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With AT&T Breathing Down Its Neck, Comcast Looks To Acquire Ad Tech

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