With Android Instant Apps, Google Is Quietly Transforming The Entire App Ecosystem

AdExchanger |

The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps without having to install them – changes the math on that equation. Google trotted out its new app regime at its I/O developers conference on Wednesday amongst other flashier fare – everything fromContinue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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