Will Prince William’s Baby Sell More Magazines Than He Did As A Newborn?
The birth of the royal baby will likely boost newsstand sales for celebrity weeklies, but will they top newsstand sales from a couple of royal births 30 years?
Back in July 1982, the People magazine edition with a newborn Prince William sold 2.6 million copies at the newsstand, the Time Inc. title said. An October 1984 issue featuring Prince Harry’s birth sold 1.9 million copies.
“Obviously, the interest in the royal family remains strong — perhaps as strong as it was in 1982 when Prince William was born, if not more,” said Larry Hackett, managing editor of People. “People’s royal-wedding issue in 2011 sold more than 2 million copies on the newsstand. Our readers can’t get enough of William and Kate and are anxiously awaiting the birth of their first child.”
