Wi-Fi advertising…
The guys over @ Adverblog just published some great cases of integrated advertising using Wi-Fi technology.
In the German Wings case they used airport Wi-Fi-Spots to supply passengers with the latest Germanwings flight offers for that particular airport. The offers will appear on the laptop computers, even before the passengers are online. And how does that work? By using the possibility to name open wireless networks individually, they open up several networks at each spot. When a passenger activates his “airport”… he will find a list of open networks named after Germanwings flight offers (e.g. Ibiza from 19,99 Euro). Choosing one of these networks will not only get him a free internet connection, it will lead him directly to the offer network was namend after, so he can book his next flight.
The other case you can see a pretty self-explaning video of here.
