Data Driven Advertising / DMP / DSP / RTB

Why The Transactional RFP Business Is Dying

by Copenhagen INK · 02/01/2014

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Direct mail is an amazing thing. It costs roughly $750 CPM to put a glossy catalogue in the mail, […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

40 Under 40 2024: Fabian Tan, Junk 07/11/2024
Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.
The return of Donald Trump: What it means for APAC's marketing industry 07/11/2024
As Donald Trump secures his second term as US president, marketing leaders across APAC weigh in on the potential impact on regional business, brand spend, and industry growth in a volatile economic landscape.
Carlsberg Group appoints We Are Social as global social media agency 07/11/2024
Account was won following a competitive pitch.
40 Under 40 2024: Emily Moon, Loupe Agency 06/11/2024
While battling a difficult illness, Moon’s hopeful rise up the ranks is one that is often quoted in New Zealand’s small but competitive creative production industry.
Against the odds: Unpacking the high-stakes world of Korea's teen gambling 06/11/2024
The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.
How to fix adland's motherhood crisis 06/11/2024
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Is impulse buy on deathbed in Indonesia? 06/11/2024
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.
Woolley Marketing: Why we must remember our target audience are humans too 06/11/2024
"...But do you think following me around the internet and serving me ads often at a lower price offer will make me buy you? Junk is junk at any price," Woolley writes, pointing to the futility of chasing informed consumers.
Estée Lauder skincare brand says think twice about Black Friday shopping 06/11/2024
The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’
40 Under 40 2024: Eddie Morton, Sandpiper 05/11/2024
Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

- Farsentours.dk - DK's fedeste ungdomsferie site med artikler, nyheder og tilbud om ski, sommer og storby ungdomsrejser
- Dezigncore.dk - Sitet med de fedeste design cykler og andet smart cykel design. Bl.a. nyheder om fede Fixie og singlespeed cykler og guide til hvordan du kan bygge din egen Fixie cykel! - Godtelotten.dk - En uhøjtidelig og humoristisk blog om livet som kvinde og mor til pseudotvillinger. Vi tester og anmelder også børnetøj, legetøj og babyudstyr som Cama Copenhagen

Why The Transactional RFP Business Is Dying

Advertising news

Also consider visiting… (sites in Danish)

News Categories