Why Google And Facebook Won’t End The Need For Probabilistic Cross-Device Pairing

AdExchanger |

The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. It would seem that Facebook, Google and a very short list of others with access to login data at scale have cross-device cinched. ButContinue reading »

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Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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