Why Data-Driven Political Marketing Is Easier For Dems
AdExchanger |
All presidential campaigns must contend with factors that tilt the playing field to one party or another, such as electoral districts, state demographics and incumbency. For the 2016 election, Democrats appear to have solidified advantages in tech, data and paid media that represent a similar fundamental force working in their favor. One straightforward example is TV inventory.… Continue reading »
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