Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar.
The below premium placements, sourced from media buyers and sellers, span the tried and traditional to the new and so-called “native,” but industry executives identified one commonality across all cited: the ability to attract sizeable audiences and justify substantial spending.
YouTube
