Where Should Marketers Spend the Big Bucks? This Infographic Points the Way
Thinking about your advertising budget for 2016?
Now there’s more information that could help, tucked neatly into a new infographic from MDG Advertising.
The graphic “adds up the top trends driving the direction of modern marketing and looks at which media channels you should channel your budget toward.”
Some insights:
#1 — Digital is Going to Trump TV
“Watch out TV, because digital advertising is predicted to be the top media category of 2016,” warns MDG. Consider this: there has been more than a 16 percent increase in digital advertising in both 2014 and 2015. And digital spend is expected to reach $69 billion in 2016 and $95 billion by 2019.
#2 — Mobile Is the Fastest Growing Segment
According to industry experts, expect mobile to be the fastest-growing advertising segment next year.
#3 — Facebook’s Not Just for Cat Videos — It’s for Ads
“In 2016, Facebook will update its status as the leading social media platform,” according to MDG. “The ever-increasing mobile audience will drive its digital dominance in the upcoming year and beyond.” To wit: 1 out of every 5 minutes people use mobile are spent on Facebook and 1 out of every 6 minutes people are on the Internet are spent on Facebook.
Want to know more? Check out the info-packed visual below.
