What TV Ad Sellers Can Learn From The Airline Industry
AdExchanger |
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Justin Eisenband, director of the corporate finance practice at FTI Consulting and contributor to FTI Journal. As linear television viewership and MVPD subscriptions have declined recently, many TV ad sellers have been slow to… Continue reading »
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