What made it to DMA’s Top 20 in 2015
Content is King – well, at least on the most read list of Digital Market Asia, it surely is. With the ad blocking debate raging this year, what readers were looking for most on DMA was how to create engaging content and hold the consumer’s attention. Articles on content marketing trends and tips dominated our list.
Another trend we noticed on the most read list was how important social is becoming for advertisers as they move beyond just paid social advertising and how ‘storytelling’ drives the focus on social media campaigns. Facebook with its increasing number of tools has been putting importance on the focus on how brands need to focus on – wait for it – ‘engaging content‘. So we can safely say, 2015 has been the year when content rose to prominence.
Have a look at what kept the readers glued this year:
You think you know Content Marketing? Think again
FB’s investment in education pays off; Blueprint crosses 200k enrolments
JWT, McCann win from Asia at the Facebook Awards 2015
Storytelling, mobile & future of communication: Carolyn Everson, Dan Neary on FB’s 2015 focus areas
Top 5 trends that will shape APAC marketing in 2015
India leads in-app spending across the globe: TUNE
Why partnerships matter for Facebook
Japan leads mobile gaming market worldwide: GMGC’s Maxim de Wit
Is content marketing the new ecommerce strategy?
Top trends for mobile marketing in 2015
Show, not tell your story on Instagram
Dentsu Aegis Network acquires digital mktg agency Emerald in Vietnam
FB’s Mark D’Arcy on top trends from Facebook Awards 2015
Innity enters into reseller partnership with Yahoo in SE Asia
B Saikumar, Ronnie Screwvala partner for digital media venture in India
How a social media strategy could have saved Maggi
ExxonMobil, BBDO introduce ‘Car-Fu’ to entertain consumers
Genesys & Microsoft partner to bring rich video support to Skype
Omnicom Media Group’s Avinash Jhangiani on what’s driving digital in India
Lost in translation: The problem with ad tech jargon
The post What made it to DMA’s Top 20 in 2015 appeared first on Digital Market Asia.
