Weekly Digital Marketing News Update – 22nd Nov 2010
Thought I would start sharing some weekly news updates (in link format) that I find really informative – so without further ado, here goes:
Advertising spend
- World online ad market: Search marketing set to soar further
- Meeker predicts $50 billion online ad market
- IAB: Record online ad spend for Q3
- UK forecast 4% lift in ad spend for 2011
Other advertising and marketing news
- Mobile ads four-to-five times more effective than online ads: InsightExpress
- Emirates sees 130% traffic uplift following Sky mobile campaign
- Affiliate marketing will shift to more bespoke strategies
- Sky Sports promotes multi-platform Ashes coverage
- Grolsch partners with Blinkbox in digital marketing push
- The influence of celebrities on consumer decision making
- Advertising to smartphone users: Wait till the midnight hour
- YouTube debuts new mobile ad formats as videos on-the-move soars
- Paper Round (15 November) – Which clients are advertising in the national press?
- Unilever expected to be among first to trial Apple iAd network in Europe
- Hormone increases advertising influence
- iProspect: The right ad combination will increase results
- What Are the Benefits of Email-Social Media Integration?
- Brands see “massive” potential in location-based apps
- Samsung appoints digital campaign manager
- Print is most efficient media for FMCG advertisers
- Report: Retailers Wild For Facebook
- Have Click Rates Finally Stopped Declining?
- Ask ditches search for community answers
- Online viewers grow comfortable with video ads
- Burberry sales soar on the back of digital and brand strategy
- ITV sees TV and online ad revenue rise 16% in Q3
- New advertising think tank to focus on marketing to children
- The only way is up: Clickthrough rates for standard banners ‘stops declining’
- Two new releases to push video farther
- Mobile websites significantly increase consumer engagement
- The online video boom continues
- Andrew Walmsley on Digital: Climb the social ranks
- SMS marketing reaches 100m subs in top Euro countries
- Could Brands Improve Their Outreach to Bloggers?
- Multi-screen consumers: more influenced by ads when making purchasing decisions
- ‘Embrace Life’ ad scoops YouTube advertising award
- Does Social Media Marketing Make Sense for the Smallest Businesses?
- To Ramp Up Marketing Efforts, GM Puts Social in Front Seat
- Consumer goods dominate in-video ads
Agency updates
- Halifax splits with DLKW Lowe and calls £25m pitch
- Mediacom’s Commisso To Acquire 100% Interest
- Publicis staff show mastery of tweet nothings
- Dutch ad agency launches no-frills mobile phone
- Agencies line up for Martini ad task
- Dare unveils new management team following merger with MCBD
- Carat wins Gold at Campaign Media Awards
- Aegis revenue up but growth will slow
- Vizeum wins online task for Macmillan
- OMD’s Jankowski jumps ship to head MasterCard
E & M-commerce
- Forrester: Online Spend To Rise 16% This Holiday
- Data: Mobile video use by European country
- Holiday Consumer Budgets Move Online
- Does your shopping cart need some maintenance?
- Top 5 tips: Selling online at Christmas
- Holiday shoppers spending more online than in-store
- Google: Censorship is a threat to commerce
- Rise in online sales helps boost Burberry profits
- Figleaves boasts rise in conversion rates
- UK leads Europe in internet shopping
- Majestic Wine online sales strengthen
- Research finds viral videos a big influence on purchasing
- Bright Picture for US Online Holiday Sales
- Holiday E-commerce Spending to reach $38.5 billion in 2010
- Mobile playing a key role in deciding what brands shoppers buy
- A third of European consumers use or plan to use mobile for shopping, study finds
- Trade bodies launch m-commerce initiative
Media consumption
- 19.2m UK households online… but digital divide remains
- Data: Mobile video use by European country
- ITV launches social gaming app Corrie Nation
- News Corp’s Murdoch lays out future for online media
- iPlayer going global: BBC plans to charge overseas viewers
- Does your shopping cart need some maintenance?
- Men Care About Causes Too
- Three customers get to bypass News International paywall
- Facebook’s new ‘social inbox’: Will it make email obsolete?
- Internet Or TV: Americans Are Watching Mega-TV
- Vast majority of on-demand TV viewing is catch up
- Half of Brits ‘would leave their mobile operator for a better handset’
- Many UK kids ‘go without food or sleep to stay online’
- Whitepaper: Social media in the workplace- help or hindrance?
- News of the World lose 38% of visitors in first two weeks behind paywall
- Report: 9 In 10 Wi-Fi Users To Access Location Apps During Holidays
- How to Influence Teen Girls Online
- UK Consumers Are Doing More Online, More Often, With More Devices
- Data: Top 10 countries for social networking (visits)
- Data: Top 10 countries for social networking (time spent)
Research
- Synovate Recovery Gathers Pace
- comScore Moves Weinberger for ANZ Role
- GfK Enjoying Strong Year
- WPP to Merge Hill & Knowlton and Public Strategies
- TNS Names Fergusson Global Technology Head
- Nielsen: We Missed 5% Of Users For The Top 1,000 Sites
- Nielsen data error puts confidence in UKOM under threat
- Harris Hires in UK for Senior Product Development Role
General industry news
- Facebook looks to extend influence offline
- John Lewis and Facebook named influential businesses
- Google dampens rumours of building Facebook rival ‘Google Me’
- Facebook overtakes eBay as third most valuable US web firm
- Has Facebook finally got its approach to privacy right?
- Social media in 2011 – The reign of content
- Two speed internet? Govt. mulls charging bandwidth-hogging sites
- British firms risk sales, brand reputation by ignoring mobile Internet
Source: http://www.eiaa.net/
