Weekly Digital Marketing News Update – 29th Nov 2010
Another weekly update in link format – enjoy 🙂
Advertising spend
- UK forecast 4% lift in ad spend for 2011
- Search drives US online ad revenue up 17%
- GroupM forecasts 7.7% growth for UK adspend in 2010
Other advertising and marketing news
- Twitter’s analytics tool must been supported by robust sales service
- Embrace Life ad scoops YouTube advertising award
- Unilever names laundry marketing chief
- Apple confirms December iAd launch
- Top tips: 10 rules for engaging with social media
- Portal Home Pages Show Display Ad Gains
- Do Brands Really Know Where Ads Appear?
- Waitrose launches Christmas social media push
- Don’t Create an App for Apps’ Sake
- Traditional media’s digital chief now has bigger role to play
- How marketers can ensure quality ad placements
- YouTube to debut skippable ads
- Fox asks advertisers to take Web ads as make-goods
- Coca-Cola and Pepsi launch social location campaigns
- Findus axes marketing department with loss of up to 20 jobs
- Top 10 online display advertisers: UK
- Top tips: Attracting online advertisers
- Paid Search Connecting More Advertisers With Consumers This Holiday Season
- Brands must be catalysts, not controllers, of social conversation
- Study says viewers will accept more online ads
- Leveraging Best Practices for Social Media
- Do advertisers want to be in Times paywall club?
- Time spent shopping online increases, face-to-face time decreases
- Is Apple pricing itself out of mobile ads?
- Twitter plans push into Euro ad sector from London office
- IAB finds search is driving agencies’ moves into mobile
- Nokia appoints head for unified marketing department
- Panasonic calls £60m pan-European ad review
- Post Office appoints Martin Moran as acting marketing chief
- Managing your word of mouth influencers ? it isn’t all about social media
- Brands must use advertising to promote good causes
- Is your 2011 plan ready for shopper marketing?
- Arena beats Carat to Thomas Cook
- A year in media: Billetts forecasts modest growth for digital
- What do the Advertising Standards Authority (ASA) know about advertising?
- Accuracy in content is as important as accuracy in advertising
- Survey: In 2011 search advertising is all about social
- Gaming expected to grow 20%, what brands can do to engage
Agency updates
- OMD’s Jankowski jumps ship to head MasterCard
- WPP reinforces team offering with Taxi acquisition
- McCann shakes up London office as Karlsson takes transatlantic role
- Bollore’s Stake In Aegis Is Reduced, Move Follows Mitchell Acquisition
- Everything Everywhere consolidates £90m media into Group M
- VivaKi reviews vendors for $27 billion account
- Sky reveals revised digital agency roster
- Arena beats Carat to Thomas Cook
- McCann looks to new creative future
E & M-commerce
- 15% of royal wedding merchandise ‘to be sold online’
- What will engage shoppers this holiday season?
- Play.com predicts 20% growth in Christmas sales
- Play.com predicts top 10 gifts for Mega Monday Xmas
- Amazon Price Comparison App Aims At Brick-and-Mortar Stores
- Wal-Mart tests e-commerce site in China
- Amazon and eBay gear up for Christmas with new apps
- Consumers to Retailers: Improve Your Mobile Sites
- EBay adds price comparison scanner to drive e-commerce sales
- How Amazon Undersells The Competition
- Top 50 UK online retailers
- Shopping Apps Rising
- 9 in 10 Brits books different travel provider every time
- Retailers welcome shoppers with rewards via mobile
- 9 out of 10 mobile shoppers log on in-store
- Online Holiday Spend Off To A Strong Start: ComScore
- Amazon selling Black Friday to the Brits
Media consumption
- Apps users are willing to pay more, finds US study
- Do Brands Really Know Where Ads Appear?
- The Times anti-social media paywall rejected by other News Corp titles
- M&M’s go social with interactive game trace the red
- Latest social network, Path, launches, but don’t look me up on it
- News Corp to launch iPad-only newspaper
- Everything Everywhere to offer cheap iPads
- Understanding How New Moms Share
- Hitwise: 25% of pageviews are from Facebook
- What will engage shoppers this holiday season?
- One in five Irish adults own a smartphone- research
- Paywall cuts News of the World audience by 40%
- Social Media Gender Roles Follow Traditional Offline Trends
- Time spent shopping online increases, face-to-face time decreases
- Will Twitter Tweet Its Own News?
- Smartphones to take 25% of market
Research
- Adobe to Open Omniture Data Centre in UK
- New Harris Service Offers 36-Hour Turnaround
- Nielsen Taps Moult for Media Analytics Initiative
- Synovate Opens Dedicated S.A. Mystery Shopping Unit
- Social media market research – are you listening?
General industry news
- MySpace to allow users to import Facebook likes and interests
- The Un-Friendly Side Of Social Networking
- FCC may write open Internet rules next month
- Spotify reveals losses of £16.4m for 2009
- European Commission takes public information online
- A year in media: Structural changes to impact TV in 2011
- More Government services to move online
- Location, location, location: the new wave of social networking
- Will Wi-Fi chips change radio listening and advertising?
- Student protests harness social media
- Steal Your Face: The Social Network’s Latest Trademark Raises Eyebrows
- Facebook’s quest to own your internet experience
- Brands must use advertising to promote good causes
- MySpace sales chief rules out real-time ad trading
Source: http://www.eiaa.net/
