Weekly Digital Marketing News Update – 21th Dec 2010
The last weekly update in 2010 – enjoy:
Advertising spend
- Apps to boost adspend on mobile to $11bn by 2015
- Adspend forecast for 2011 revised upwards
- UK Social Network Ad Spending to Double by 2012
- Search will continue to lead online spend in 2011
- Mobile apps vs. mobile web: The battle for ad dollars
Other advertising and marketing news
- Why Can’t We Get Search And Display In Tune?
- IAB launches Mobile Marketing Center
- P&G leaves soaps behind for social media
- Guest comment: Online display advertising – the new black in retail advertising
- Brands are failing to integrate email with social media
- Ad Industry Needs To Get Collective Head Out Of Sand And Create Full-Funnel Attribution Ad Strategy
- Animal charity names new marketing director
- 10 fears that keep digital marketers up at night
- Tips for using social to hit your target audience
- Creation of engaging social media content challenging marketers
- Mpire: 80% agree ad verification good for industry
- How to Build a Better Banner Ad
- Social Media Is Greater Marketing Priority for Small Businesses
- The Evolving Uses of Social Media
- Top 10 marketing mishaps of 2010
- France to charge advertisers “Google tax” next year
- Mail Newspapers appoints Bromley to head of marketing
- Improving visibility online for brands
- Lynx backs iAds in £8m campaign
- M&A Related To Ad Industry Should Rise In 2011
- Consumers See Your ‘Dynamic’ Targeted Ads, Are Not Pleased
- Panasonic to shift focus to digital
- Marketing trends: What’s brilliant and what’s baloney
- Why jumping on the mobile bandwagon can hurt your brand
- A look at the ad servers of the future
- Epson puts video at heart of marketing strategy
- The new role of publishers in the digital age
- 3 ways privacy could play out for marketers
- Mail Newspapers appoints Bromley to head of marketing
- Noelle McElhatton appointed editor of Marketing
- Moolah Media debuts mobile ad network
- Ad Watch of the Year
- Which ads were most talked about in social media?
- “Tron: Legacy” promo marks iAd debut on iPad
- Britvic hires international marketing director
- LG calls global digital pitch
- France to charge advertisers “Google tax” next year
- Report: Social Networks No Place For Marketing To College Crowd
- Social Video Advertising Soars In 2010, Study Shows
- Digital psychology: understanding what makes users tick
- What Tablets Can Do for Marketers
- Marketing to Seniors with Online Health Information
- Study: 33% of men would trade personal info for relevant ads
- It’s Official – Facebook Friends Advertisers
- Social networkers most influential in driving brand awareness
- Is advertising a key Christmas ingredient?
- Digital marketing sector set for year of legislative and technical challenges- report
- L’Oréal Luxury launches major foray into online display with YouTube
- Google and MySpace extend search and advertising deal
- How to choose a social media management tool
- Tips for mobilizing your website
- Hovis rolls out first social media push
- Commerce Dept. Backs New Web Privacy Standards
- inMobi: Smartphones Majority of Mobile Ad Inventory
Agency updates
- Drinkaware seeks digital agency
- WPP buys US DM house
- OgilvyOne appoints de la Fosse and Wilson as joint creative chiefs
- Coca-Cola hands Universal McCann EMEA search account
- Mindshare picks up £1m Mango media account
- Ratcliffe to be replaced by Blackett as CEO of MediaCom
- McCann Erickson and UM win £5m Tempur mattresses account
- Media agencies have key role to play in leading digital and social media innovation
- VivaKi, GroupM Sweep CMAs, T3 Takes ‘Best In Show’
- Mobile metric not answering agencies’ needs
- AMD shortlists agencies for £35m EMEA account
- The agency of the future
- Brands’ biggest agency qualms
- Santander retains Engine for £35m ad account
- Vizeum scoops £9m Pfizer UK media business
- Top 100 tracks and albums on Spotify UK this year
- PHD retains $300m Gap global media account
E & M-commerce
- Daily Deals Are All the Rage This Holiday Season
- Barclaycard launches into online retail
- Customers opt for retailers who deliver on time
- Multi-channel operations boost shopper spend, finds Deloitte
- More Use Smartphones At Checkout
- Xmas web shopping: Top 20 products and retailers on ‘Cyber Sunday’ revealed
- Christmas gifts: Women still on top
- Online Vs. Brick-And-Mortar: ‘Dogfight To End’
- Why people are browsing but not buying online
- Maplin goes mobile
- Top 6 tips: How online retailers can spell it out for shoppers this Christmas
- Mail Newspapers appoints Bromley to head of marketing
- Argos tops BR app chart
- What Shoppers Want from Retail Apps
- Over 60% of mothers head online to shop for groceries
- What consumers really want from your coupons
- Shoppers look to the web for greater value for money
- Budget airlines’ online customer experience falls short
- Who Prefers To Book Trips Online?
- Marketing to Seniors with Online Health Information
- What Retailers Fear Most: Shoppers With Smartphones In Hand
- Internet now accounts for 10.5% of all retail sales
- Hovis rolls out first social media push
Media consumption
- Video Watching On Mobile Climbs
- 100m new people signed up for Twitter this year
- Apple lists top apps of 2010
- A UK snapshot: Digital is dead. Long live Digital
- How are real mums’ online tastes evolving?
- Creativing :: Why the 5 best Internet memes went viral, are mobile apps toast, and how online reading habits are changing
- Middle aged Brits swapping TV viewing for web surfing
- Facebook reveals most talked about UK trends of 2010
- PS3 gets on-demand ITV and Channel 4
- Online radio listeners reach 16.3m
- DVR Penetration Means Time-Shifted Viewing Is Up
- Are Consumers Ready to ‘Friend’ Financial Firms?
- Almost half of mobile users use Internet more than apps
- Over 111,000 view Coronation Street online news bulletins
- Research reveals mobile-only internet users
- Three removes data download cap for smartphones
- Top Tweets of 2010: Justin Bieber, Inception, Gulf oil spill and vuvuzelas
- Pew: Older Generations Catching Up On Web
- How good is your online reputation?
- What Retailers Fear Most: Shoppers With Smartphones In Hand
- Data: Kids Call For Smarter Mobile Market
- Top 100 tracks and albums on Spotify UK this year
Research
- Nielsen Finds ‘Satellite’ Station Ratings Illogical, Will Restate
- Nielsen Pulls Plug on US Radio Ratings Service
- TNS Restructures APAC Operations
- TNS Buys Belgian Retail Researcher
- China TV Joint Venture for Nielsen
- Three Partner for Print Ad Impact Tracking
General industry news
- Drinkaware seeks digital agency
- YouTube allows long-form videos from users
- Kevin Yen, Director Of Partnerships At YouTube, Leaves Google
- IAB Prepares To Take Larger Role In Litigation, Lobbying Efforts
- Twitter to open London office?
- How a giant called Facebook is squashing local social networks
- Top Media Brands of the Year 2010
- Research reveals mobile-only internet users
- Web leaders debate the use of paywalls, Twitter and internet TV in 2011
- Microsoft Bing Launches Mobile, Local, Social Features
- Meredith Launches Video Network For Women
- IdentityMine: What to expect from mobile, apps in 2011
- Trading Places: This week’s people moves
- Facebook maps friend connections worldwide
- Tips for mobilizing your website
Source: http://www.eiaa.net/
