We Need Trust In Every Layer Of The Digital Ad Taxonomy

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Casson, senior director of ad tech products at sovrn. Advertising impressions are the means by which advertisers attribute value to people they hope to engage in ad campaigns. The… Continue reading »

The post We Need Trust In Every Layer Of The Digital Ad Taxonomy appeared first on AdExchanger.


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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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