Vserv appoints Pranab Punj to spearhead global marketing
Vserv has named Pranab Punj the Associate Vice President, Global Marketing.
A veteran in the digital sector, Mr Punj strategically complements Vserv’s growth plans and further extends the company’s leadership in the ever-evolving mobile ecosystem across geographies with a strong focus on Emerging Markets. He will be responsible for driving Vserv’s global marketing endeavours, brand positioning, PR, events and digital marketing.
As a part of the senior leadership team, he will be key in devising and implementing Vserv’s marketing strategy for a diverse global target audience incorporating marketers, telecom operators and app publishers.
“We are glad to welcome Pranab to the Vserv team at this growth juncture as we scale our business globally. Pranab’s unique experience in dealing with digital brands and products will enable us to accelerate our marketing efforts. In an ever evolving ecosystem as ours, there’s a constant need for all stakeholders to reinvent their mobile strategies and we look forward to make great strides together in empowering them,” commented Dippak Khurana, CEO & Co-founder, Vserv.
“It brings me great excitement to be a part of a brand like Vserv which has evangelized the mobile ecosystem in Emerging Markets. Through its marketing efforts, Vserv had provided succinct insights for all stakeholders to unlock the full potential of the mobile medium. In my current capacity, I look forward to augment these efforts further and to newer markets,” added Mr Punj.
With over 13 years of award winning experience across digital media and entertainment industry, Mr Punj has held senior level positions in brand management, product and general management, across top MNC’s and Indian conglomerates. In his previous assignment, he was the Director of Digital Media at Viacom 18, where he was responsible for driving marketing and managing the web business. In the past, he was also associated with Turner Broadcasting Systems and in building award winning brand ‘Zapak’ across multiple platforms.
