Vision Australia unveils new brand identity
Vision Australia, Australia’s provider of disability services to people who are blind or have low vision, has launched its new brand to demonstrate the organisation’s commitment to putting its clients at the centre of everything it does.
Strategic brand and design agency, Designworks, was appointed earlier this year to shape Vision Australia’s brand strategy and positioning, full identity development, and architecture with the comprehensive rebranding programme taking around eight months.
Unveiled this week, the new brand expression evokes the idea of linking Vision Australia’s clients staff, volunteers, donors and community together in a way that benefits people who are blind or have low vision. The rebrand also includes a new tagline, ‘Blindness. Low Vision. Opportunity.’ and is supported by a social media presence.
James Sterling, Creative Director, Designworks said, “Refreshing the Vision Australia brand required creating a brand identity that was both easily accessible for people who are blind or have low vision and better represents the passion, commitment and exciting transformation the organisation is undergoing to improve service provision and support for its community. The colours of yellow, navy and white are high contrast and provide best visibility for the people with vision impairment, additionally the font – sans serif – is spaced to aid legibility and most importantly the whole identity is simple so will be clear even on the smallest screen or mobile device.”
The new Vision Australia Seeing Eye Dogs logo and Vision Australia Radio logo also have the same illustration as the Vision Australia logo.
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