Village Roadshow pick OMD as media agency
OMD has been selected as the preferred media agency for Village Roadshow Limited (VRL) following a three month competitive pitch.
VRL is a foundation client from OMD’s entry into the Australian market in 2000. The contract, which is serviced out of Melbourne, Sydney and Brisbane, includes Roadshow Films (Theatrical and Entertainment), Village Roadshow Theme Parks and Village Cinemas Australia.
Speaking on behalf of VRL, Phil Oneile, Director of Marketing for Roadshow Films said, “Village Roadshow operates in a rapidly changing environment and we wanted to go to market to find a media partner that was the best fit for our future. After a rigorous and competitive pitch process, we have decided that OMD is our preferred media agency. Throughout the entire media pitch process OMD clearly demonstrated that they are the right fit for us now and into the future. Their knowledge and passion for our brands was evident throughout.”
Margie Reid, Managing Director of OMD Melbourne said, “The VRL and OMD team have built an outstanding relationship over many years and we are delighted to see that continue. This pitch process reaffirms one of our longest standing and collaborative partnerships.”
Matt Mills, Head of Comms Planning at OMD Melbourne added, “Our team truly lives entertainment, so we are excited to continue our partnership with VRL in entertaining Australia.”
Peter Horgan, CEO of OMD Australia also added, “This is an incredible 24 hours for OMD Australia and an endorsement of the client centric model we all believe in. I am extremely proud of what Margie Reid, Rob Swinton, and their teams have achieved in taking the VRL relationship to the next level.”
“The phenomenal wins of the last 24 hours are a true testament to OMD Australia’s proven track record in providing the best results backed by the best ideas and resources. The entire network is delighted with, and so proud of the win of Coles and retention of VLR,” added Stephen Li, APAC CEO, OMD.
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