Video Ad Server Says 11% Of Its Ads Are Shown To Bots
There are those within the digital advertising industry who argue its fraud problem attracts undue attention. Advances in the measurement of viewable impressions and attribution they say, are giving buyers a safer experience than ever.
But the numbers show fraud remains a significant, and hard to ignore, problem. Video ad server Vindico, for instance, says at least 11% of the ads it serves still end up in front of bots, according to a data analysis released today.
“We’re being very very conservative,” Vindico president Matt Timothy told Ad Age in a recent interview. “There’s this growth by fear kind of operating philosophy that exists now, and that’s not what we want to do.”
