Vevo’s ‘Post-Roll’ Mobile Strategy

Pre-roll may still be the primary ad unit on offer at Vevo, but the music video platform has an ear out for the sweet sound of mobile ad dollars. And with the launch of a new feed-based app for Android, it’s a strategy that makes sense, especially considering the consumption habits of its predominantly millennial […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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