Using social to engage with SEA consumers on CNY
Lunar New Year is an important time for many of us in the region. It is a time of celebration, family get-togethers and new beginnings. Social media giant Facebook released some data and tips for marketers to engage with the audience.
Chinese New Year is a mobile-first season. There is more content creation on mobile than desktop in Vietnam (4.2X) during Tết, in Malaysia (6.5X) and Singapore (4.6X) during Lunar New Year respectively.
Visuals are an important aspect for people on Facebook. People are sharing more video in Singapore (41 per cent), Vietnam (37 per cent) and Malaysia (16 per cent) during the festive season. In addition, at least 20 per cent more photos are being shared across the region.
Online shopping is a top activity in Singapore and Vietnam, where people shop 30 per cent and 36 per cent more during this period respectively as compared to the year-end.
For Malaysians, the major topics of conversations in Malaysia include travel, consumer goods and e-commerce & retail.
Facebook gives out three tips to the marketers for the season:
1) Be mobile first and have a mobile optimised ad campaign
2) Target the right audience to reach out to relevant consumers
3) Showcase their products using different ad formats
The post Using social to engage with SEA consumers on CNY appeared first on Digital Market Asia.
