Urban Outfitters Is Dressed For Mobile Success

Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder in the population we’re trying to serve is the highest of any business I’ve worked at,” said Jim Davis, the apparel retailer’s director of CRM and interactive marketing. “The question […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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