Unilever awards tea brand Sariwangi’s digital mandate to OgilvyOne Indonesia
OgilvyOne Indonesia has been awarded the digital marketing responsibilities for Sariwangi, Unilever Indonesia’s local tea brand, following a competitive pitch. This follows Ogilvy Indonesia’s recent win of Unilever’s digital pitch for Vaseline.
Ogilvy will lead the 2015 digital plans for Sariwangi, developing its strategies and content, as well as executing digital campaigns across a number of social media platforms, including Facebook, Instagram, Twitter and other emerging channels.
Sariwangi becomes a 360 account for Ogilvy, that have been handling the brand’s ATL business for several years, and will now take on full responsibility of the brand’s communication plans. Commenting on the win, Gretchen A. Largoza, Managing Director at OgilvyOne said, “We’re honoured to partner with Sariwangi and build on our long-standing relationship with Unilever Indonesia. We look forward to revolutionising the brand’s digital presence through cutting-edge campaigns and help to support their business growth.”
“The OgilvyOne team showed a great understanding of our brand and culture. We were impressed by their clear strategy and creative ideas for Sariwangi’s 2015 digital activities. OgilvyOne’s expertise and experience in working with top brands makes them the ideal partner for us to increase and improve our digital output,” added Imelda Karya-Wira, Brand Manager Tea at Sariwangi.
