Twitter’s COO Exits, With CFO to Fill Role
Twitter Chief Operating Officer Adam Bain, who built the company’s business model, is leaving just as the company works to address slowing revenue growth.
Chief Financial Officer Anthony Noto will shift to Mr. Bain’s job, and the social-media company has started a search for a new finance chief, Twitter said Wednesday in a statement. Mr. Noto’s new responsibilities include global advertising sales, data and revenue products, as well as partnerships and business development, the San Francisco-based company said.
Mr. Bain assembled Twitter’s sales team and built its advertising from nothing into a business projected to generate $2.55 billion in revenue this year. Growth has slowed in recent quarters, hampered by the site’s stagnant user numbers. Without growth in Twitter’s audience, Mr. Bain’s team has had trouble persuading advertisers to spend more.
