Twitter to Offer Promoted Tweets, Videos Beyond Twitter
Mobile phone users are used to seeing ads in apps prompting them to download other apps. But soon they may be seeing be seeing a different kind of ad in apps: promoted tweets and videos.
Twitter is going to offer the ability for advertisers to advertise their promoted tweets and videos with ads that appear in other apps. The move, in theory, could draw a whole new set of marketers to the MoPub network — ones that typically didn’t advertise using app-install ads, but do rely on paid ads on Twitter.
Last year, the company announced the Twitter Publisher Network, now being renamed Twitter Audience Platform, to sell app-install ads in mobile apps outside of Twitter, a move that was facilitated by the purchase of MoPub, the mobile ad exchange it bought in September 2013.
