Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product.
Neither video platform will feature traditional, force-fed advertising, at least in the near term, according to Joel Lunenfeld, Twitter’s VP-global brand strategy. Instead, Twitter is working with brands to promote content from these platforms within its core product, and serving as a middleman between brands and stars with major social followings.
“As of right now we don’t have plans for promoted Vines or promoted Periscopes,” Mr. Lunenfeld said at the Collision tech conference in Las Vegas this week.
