Twitter advertising gets new mobile features

twitter-clicktocall-title.jpgTwitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets.

This option will enable consumers to speak directly to the brand, and will be “particularly appealing to direct response advertisers looking to generate leads, drive app downloads, collect consumers’ email addresses and induce incoming calls from customers,” according to Richard Alfonsi, Twitter’s VP of global online sales. (more…)

Via MobiAD

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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