TubeMogul partners with Tapad on cross-device mktg
TubeMogul has signed an APAC partnership with Tapad, the cross-device marketing technology firm. The deal extends throughout Southeast Asia, with Singapore as the first market to go live, effective immediately.
With this partnership, TubeMogul’s APAC clients can improve their reach, relevancy and – through enhanced sequencing – their ability to connect with audiences in a unified way across devices. This is accomplished through Tapad’s Device GraphTM, which determines how devices are related to each other and connect to a user, building a unified, cross-device view of behaviors and transactions. Clients will also achieve much greater efficiency with their marketing spend.
“There is a tremendous demand from clients, partners and brands alike in APAC for truly unified cross-device solutions. With TubeMogul’s strong presence in this region, this partnership will play an important role in helping these regional clients better understand and market to users across screens,” says Pierre Martensson, GM of Tapad APAC.
“As consumers move from device-to-device seamlessly throughout their day, so too must our marketers as they execute their campaigns. Partnering with Tapad, the leader in cross-device technology, TubeMogul is able to directly address the need for a cross-device view. Better targeting and heightened efficiency results in cross-screen strategies that work harder for our customers throughout the region,” says Tai Morshed, TubeMogul’s Head of Enterprise Sales (Southeast Asia).
The post TubeMogul partners with Tapad on cross-device mktg appeared first on Digital Market Asia.
