TubeMogul Gets The Nielsen Mobile OCR Stamp Of Approval

Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now that video demand-side platform (DSP) TubeMogul is, as of Friday, in the fold as a certified Nielsen mobile Online Campaign Ratings (OCR) partner, that question also becomes less relevant for […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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