TubeMogul Gets The Nielsen Mobile OCR Stamp Of Approval
Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now that video demand-side platform (DSP) TubeMogul is, as of Friday, in the fold as a certified Nielsen mobile Online Campaign Ratings (OCR) partner, that question also becomes less relevant for […]
Via: AdExchanger