Travel Republic And Criteo Play The Dangerous Game Of Trading Impressions For Conversions
Ad retargeter Criteo has expanded its engine to analyze conversion performance rather than simply clicks – a change intended to let marketers more selectively target impressions. The change looks good at face value, but for many companies, optimizing impressions means reducing them, which runs the risk of cutting off a nice revenue stream. Nevertheless, Travel Republic, a […]
Via: AdExchanger
