Transparency: The Display Advertising Buzzword We Only Think We Want
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Mayer, chief marketing officer at Trueffect. Advertisers in the display space have yearned for more transparency from vendors in recent years. This yearning has has been amplified by the […]
Via: AdExchanger