Trading Desk Bosses Project 2015 Automated Ad Spend, Declare War On Site Lists

Automation Is Coming. In panel after panel at New York’s Advertising Week, publishers and agencies heaped hate on ad selling inefficiencies and delivered eulogies for their mutual adversary, the insertion order. The big questions: Which players will be first to seize the automation grail? And how long will it take? The holding company trading desks […]
Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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