Top 10 programmatic tips from Sociomantic’s Benedict Hayes
Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India, Sociomantic explains, “Programmatic is fantastic at brand building, it delivers reach and frequency accurately and individual messaging.”
Programmatic has been attracting a lot of attention for Asia-Pacific marketers. Mr Hayes in a recent tweetchat with Digital Market Asia and its readers talks about how Indian brands have been using it.
Here are the top tweets from the industry leader on #programmatic:
.@sunnichka21 @DigitalMktAsia brands need to be wary that there is fraud out there. Use partners that manage and govern quality. We have SQX
— Benedict Hayes (@benboombastic) April 8, 2016
.@NIPUNN @DigitalMktAsia Not at all! Why not creative use of data, to get the right message, to the right person at the right time…
— Benedict Hayes (@benboombastic) April 8, 2016
.@sunnichka21 @rsardana @DigitalMktAsia MakeMyTrip, Shopclues, Cleartrip, Flipkart all have fantastic programmatic models, to drive sales..
— Benedict Hayes (@benboombastic) April 8, 2016
.@sunnichka21 @rsardana @DigitalMktAsia MakeMyTrip, Shopclues, Cleartrip, Flipkart all have fantastic programmatic models, to drive sales..
— Benedict Hayes (@benboombastic) April 8, 2016
.@rsardana @DigitalMktAsia @NFWarsia Institutions like @iab or @IAMAIForum are often gd places to start.
— Benedict Hayes (@benboombastic) April 8, 2016
.@aroonin @DigitalMktAsia @BwDisrupt @shubhs78 @rsardana India has huge potential. The last projection i saw was dwafted by the reality!
— Benedict Hayes (@benboombastic) April 8, 2016
.@aroonin @BabuBeg @dwapac @Advertisingview @technuttzz @DigitalMktAsia Similar to B2C: look at interactions with ads, PLUS what happens 1/2
— Benedict Hayes (@benboombastic) April 8, 2016
.@NIPUNN @DigitalMktAsia Absolutely not! Even the best tech+data need the support of smart people behind.
— Benedict Hayes (@benboombastic) April 8, 2016
.@AbiluvAgr @DigitalMktAsia brands such as @British_Airways use programtic brilliantly to give 1-on-1 custom offers to consumers
— Benedict Hayes (@benboombastic) April 8, 2016
Apple introduced adblocking this year on iPhones. How does #programmatic deal with it? @benboombastic #dmadigitalclass @DigitalMktAsia
— Shubhi Tandon (@shubhs78) April 8, 2016
@shubhs78 if we make ads more relevant, interesting and helpful for consumers we eliminate the need for ad blockers. #dmadigitalclass
— Benedict Hayes (@benboombastic) April 8, 2016
The post Top 10 programmatic tips from Sociomantic’s Benedict Hayes appeared first on Digital Market Asia.
