TiVo Research Hooks Up With NinthDecimal In A Bid To Connect TV Viewing With Offline Sales

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When the head bean counter at Brand X walks into the CMO’s office and wants proof TV spending works, the CMO needs a better answer than, “My gut tells me it does.” “Ask anyone in charge of a TV budget and they’ll tell you that they intuitively know it works,” said David Staas, president ofContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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