Timeline vs Apps: Which one to choose and when?
Last September, Facebook announced an extremely important change to its policies, allowing businesses to run contests and administer promotions on their Facebook pages instead of being obligated to do them through apps.
However, 10 months after these drastic changes, many brands still do not use Facebook apps and Timeline contests the way they should. Here is a closer look at the two…
Also, when we compare the engagement rates of Timeline posts and Timeline contests of 50 brand Pages on Facebook, Timeline contests generate much higher engagement rates than normal posts
