Tigerspike names Alex Burke as Global CEO

Tigerspike, the global enterprise software and user experience technology company, has appointed Alex Burke as its Global CEO. Previously Tigerspike’s Asia Pacific CEO, Mr Burke will centralise and coordinate operations across the eight Tigerspike offices in San Francisco, New York, London, Dubai, Singapore, Tokyo, Sydney and Melbourne.

Mr Burke will assume responsibility for bringing global efficiencies to the organisation, lead the company’s continued amplification of local insights and development capabilities and enable Tigerspike to continue its work in delivery of adaptive, lean and innovative technology, with excellence in user experience.

“As technology is evolving so is our business and we need to be culturally aligned to help our customers navigate these challenging times. Our vision is to use technology to improve people’s lives and my move to executive chairman will allow me to be more strategic with our growth, while enabling Alex to drive our global business vision forward,” commented Luke Janssen, Founder and former CEO of the company.

“A mobile first strategic framework is becoming the imperative and Tigerspike, like our customers, needs to adapt and be flexible in this environment. I want to ensure we are leveraging every opportunity across the business and propelling our customers forward to overcome the challenges of change. It’s an exciting time to be part of such an industry. There is no doubt that a mobile first approach is challenging business to rethink strategy. Technology is now driving initiatives to have flexibility, consistency and enable continuous transformation. Without a strong strategic approach these developments can cause confusion and wasted investment in platforms and technology that are not intuitive or driving efficiencies and lowering costs,” added Mr Burke.

Via Digital Market Asia

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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