The Wilderness Downtown

Some people now live far away from the places where they grew up and in a new interactive music experience you can now feel all nostalgic going back to the streets where you grew up. …

The interactive music experience, called “The Wilderness Downtown,” was created by writer/director Chris Milk, with the band Arcade Fire and Google.

Drawing upon Street View in the Google Maps API as well as features made possible by HTML5, the team created what they hope is a unique and deeply personal experience of traveling down the streets where you grew up. All this is set to Arcade Fire’s new song “We Used to Wait” off their newly released album “The Suburbs.”

“The Wilderness Downtown” was made possible by recent developments in modern web technologies and modern browsers, and was built with Google Chrome in mind. As such, it’s best experienced in Chrome or an up-to-date HTML5-compliant browser.

You can launch the project and learn more about it on the Chrome Experiments site at www.chromeexperiments.com/arcadefire.

Enjoy the trip down memory lane!

Source: Google Creative Lab

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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