The Weekly Digital Marketing Update @ Copenhagen INK (29-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! 🙂
Asia Digital Marketing News
- Week in Review: iMoney inspires the ecosystem
- mobileStorm to Mark 15th Anniversary in Las Vegas Next Week
- APAC firms anticipate highest impact from Millennial influx in workforce
- Microsoft making the right moves, but is it enough?
- US$4mil ‘richer,’ iMoney now ready for next phase
- ESPN’s Bill Simmons suspension backfires online
- Columnist: Watch Out, Email Studebakers – Consolidation is Coming
- Equity crowdfunding and the need to play it cool
- Cybercrime: Malaysia not lagging but needs to level up
- Australia leads Spikes Digital shortlist; Japan, New Zealand follow
- Resist the usual or disappear: Y&R’s Sandy Thompson
- WPP commits deeper investment in China’s ecommerce mkt with Polestar
- Data pick of the day: WeChat tops the list of messaging apps
- Crowdfunding the beginning of a long-term relationship
- Hedging its bets, VMware embraces brave new IT world
- From the comments: Who is really to blame for agency unhappiness?
Data Driven Advertising News
- MAGNA Adopts Undertone’s ‘Virtuoso,’ A Programmatic Platform With Creative Chops
- Brands Voice Lingering Concerns About Programmatic
- Everyone Has Their Price: Who Wants Yahoo’s Dollars?
- Is Mobile Re-engagement In Easy Reach For Advertisers?
- Plugging The Facebook Leak; AOL Canada Automates Inventory
- Connected TV Players Turn On The Programmatic Pipes
- Should Publishers Choose Mobile Apps Or Mobile Web?
- ‘We Believe Strongly That The Agency Is The Right Place For Programmatic Technology’
- Digital OOH Sellers Automate, But Resist RTB
- Down With Excel! The Globe and Mail Streamlines Yield Management
- British Sky Media Brings Custom Audience-Like Targeting To TV
- AppNexus, WPP Ink Landmark Deal
Digital Marketing News
- Myanmar’s Mobile Revolution Kicks On http://t.co/…
- Brands Adopt Programmatic Buying While Agencies La…
- How the IAB Plans to Stamp Out Online Ad Fraud htt…
- Brand Publishers That Want to Own Their Data Are D…
- Marketing Trends to Watch and Apply to PPC http://…
- Why We’re More Likely To Remember Content With Ima…
- This Map of the U.S. Shows the Most Googled Brand…
- Having 15 digital or social agencies is not the id…
- Four Ways to Measure the Impact of Social Media: A…
- Unilever to adopt new global planning tool from WP…
- Unilever unveils six briefs to start-up community…
- Coke, Unilever Top Smartest Brand and Advertiser R…
- Coca-Cola strategy VP: Creativity at the heart of…
- KitKat Has the Best Response So Far to Apple’s #Be…
- HP Joins Forces With Coca Cola http://t.co/97d1hut…
- Diet Coke’s New Campaign Taps Social Media to Ampl…
- Coca-Cola revives Surge soda thanks to Facebook mo…
- WPP Group Supplies AppNexus With Open AdStream And…
- Content and Analytics: A Strategic Combination htt…
- Salesforce and Omnicom Ink Marketing Cloud, CRM De…
- 8 Ways to Use Hyperlapse Video from Instagram http…
- The Next Big Thing In Responsive Design http://t.c…
- Big Media Buys Up Another Hit-Making YouTube Netwo…
- How to Increase Your Facebook Conversions Using Go…
- Dentsu Aegis Acquires U.S. Search Agency Covario h…
- YouTube to Invest in Web Videos Again to Spur Grow…
- Facebook Rolls Out Facebook Media, Service Manages…
- Microsoft Upgrades RTB Exchange, Adds Mobile, Wind…
- Twitter refines its targeted ads in a new update h…
- Bing Ads Launches Campaign Planner Packed With Com…
- TV Rank: Google Gets Patent On Using What You’re W…
- Google launches $105 Android One; eyes low-price s…
- Facebook Relaunches Atlas With Agency Sign-On http…
- LinkedIn takes steps toward an ad network http://t…
- Yahoo Stock Gets Crushed As Alibaba IPOs — Core Bu…
Interactive Marketing News
- Marriott Uses Oculus Rift to ‘Teleport’ Travelers to Hawaii, London
- The Force Is With Mobile as ‘Star Wars Rebels’ TV Series Has Digital Debut
- WPP’s VML Digital Agency Is Buying Another Shop in China
Mobile Marketing News
- mobileStorm to Mark 15th Anniversary in Las Vegas Next Week
- Marketing lessons from Danone’s Michael Aidan & Unilever’s Ira Noviarti
- Smartphones first: 69% Aussies check their smartphone upon waking up
- Ogilvy Australia acquires digital agency Bullseye
- Columnist: Watch Out, Email Studebakers – Consolidation is Coming
- What kept onliners busy during Singapore Grand Prix
- In conversation with Terry Savage as Spikes Asia 2014 begins
- VML China gears up to acquire social media agency Teein
- IPG Mediabrands sets up DMP offering Sixth Sense for Asia
Digital Marketing Update
