The Weekly Digital Marketing Update @ Copenhagen INK (19-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy! 
Asia Digital Marketing News
- Week in Review: It just might be ‘Startup Malaysia Year’
- Ad tech accelerator targets agency execs as investors
- Disrupt #24: Pay to play
- Channels and IoT key pieces in Dell’s Asia game-plan
- The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?
- Canadian agency creates Buzzfeed quiz for interview process
- MaGIC gets a Budget 2015 boost
- Singapore deepens relationship with IBM’s Watson
- Shanghai Media Group, CMC Capital, Warner Bros, RatPac, WPP bet on content
- Creativity is hard, says Vine star Zach King
- Punitha Arumugam quits as Director-Agency Business at Google India
- Data pick of the day: Only 25% of iPad users are aged 16-24
- Mark Chang’s second act: To aid disadvantaged entrepreneurs
- Salesforce.com: Innovating from inside the cloud
Data Driven Advertising News
- The Folly Of The Click-Through Rate And Simple Math
- Fraud-day With Sizmek: Fraud Has A Bit Of A Nomenclature Problem
- UGG Australia Reaches Its Audience, One YouTube Sensation At A Time
- ‘How Facebook’s Atlas Has Opened A New Front With Google’
- AdNear Raises $19m To Boost APAC Programmatic Sector
- DMP Lotame Crosses Cross-Device Off Its Road Map With A New Tool
- Mediasmith Approaches ‘Native-At-Scale’ In Campaign For Children’s Hospital
- As Programmatic Video Evolves, Publishers Are Just Getting Started
- Publicis Acquires 20% Of Matomy For £40m
- Wild Mobile; Video’s Weak Spot
Digital Marketing News
- Nike’s Secret To Success On YouTube: It’s Not The…
- Twitter Now Lets You Listen to Audio in App While…
- First HBO, Then CBS: The Cable Bundle Is Slowly Co…
- CHANEL N°5: The One That I Want – Super long form…
- GroupM Thailand launches ‘Digital Playbook 2014-15…
- God Only Knows – Launch BBC Music http://t.co/PJDz…
- Google Q3: Earnings, Revenues Miss, Paid Clicks Up…
- Marc-Andre Fleury Wears Go-Pro – NHL http://t.co/d…
- Brands adopt storytelling to boost digital presenc…
- Nestle’s Global Program Produces Its Digital Disci…
- Video Marketing Must Be Tailored to Devices [Ad We…
- Red Bull, Bud Light and Coca-Cola named the most d…
- Android: Be together. Not the same. http://t.co/Ch…
- Nexus Player Is the First Android TV Device, Pre-O…
- Foot Locker x James Harden – Horse With Harden Cha…
- Snickers: Mr Bean Kung Fu http://t.co/vw9L6EHYbv
- Amnesty International – WeFree (en) – Case study h…
- 3rd-Party Campaign Management Platforms: A Secret…
- Google Launches Nexus 6 and Nexus TV: http://t.co/…
- Thismoment Raises $17.6M To Help Big Brands Tap In…
- YouTube Says Google Preferred Has Sold Out, But Bu…
- KLM hijacks Twitter feeds with real-time customer…
- It’s Not an SEO’s Job to Create Content http://t.c…
- How to Increase Your Conversion Rate With Social M…
- Could LinkedIn Be Adland’s Next $1 Billion Player?…
- WTF is programmatic TV advertising? http://t.co/G0…
- Screenshots show Facebook may use Messenger to com…
- Facebook Developing App That Allows Anonymity http…
- Twitter’s MoPub is letting advertisers play with a…
- Pinterest Curates Its Own Content With New Weekly…
- Ads are coming soon to Snapchat, CEO Evan Spiegel…
- Alibaba invests $50M in Peel, an app for TV junkie…
- Google rolls out custom affinity audiences ad tool…
- Google, Paramount team up to create ‘Interstellar…
- Heineken Launches Desperados With Mobile http://t….
- How TV Networks Can Promote Shows on YouTube http:…
Interactive Marketing News
- It’s Official: Snapchat Says That Ads Are Coming
- Yahoo Poaches Washington Post’s Kevin Gentzel to Lead Ad Sales
Mobile Marketing News
- Digital forms key element in Forevermark’s ‘promise’
- Dusit Thani Manila awards digital mandate to Campaigns & Grey
- The Holidays are Coming… Is Your Mobile Marketing Strategy Ready?
- What is ticking for Omnicom Media Group’s Indonesia office?
- Telcos, tech players speak relevance to up internet demand in India
- Missed call ad unit: Hit or a miss?
- BBDO, Kult SG form content collaboration for GE
Digital Marketing Update
